Telephone: 01584 872043
email: info@localtoludlow.org

Ludlow 21 is a company limited by guarantee working for a sustainable future. The Food and Farming Group is a subcommittee of the Ludlow 21 Board. Registered at Companies House no. 05903170. Registered office, SSVA, 2A Palmers House, 7 Corve Street, Ludlow, Shropshire SY8 1DB

The work of Ludlow 21 Food and Farming Group has been supported by grants from: Ludlow Town Council, South Shropshire District Council, Shropshire County Council, Advantage West Midlands, The former Countryside Agency, Shell Better Britain Campaign, Shropshire Hills Area of Outstanding Natural Beauty Sustainable Development Fund.





Ludlow Local Produce Market rules

Ludlow Local Produce Market is run by the Ludlow Agenda 21 Food and Farming Group, with the support of the Town Council, on a non-profit-making basis. The group’s primary aim is to support the growth of sustainable local food production, by enabling local producers to sell directly to consumers, thereby cutting down on ‘food miles’, unnecessary packaging, and other environmental costs of modern food retailing. We are also concerned to promote high environmental and welfare standards of food production and to enable and encourage consumers to buy good quality, fresh, seasonal food and drink, both at the market and in local shops.

Producers wishing to sell in the market must apply in advance, confirming that they meet the criteria below and agree to the rules. The steering committee reserves the absolute right to reject bookings.

criteria
All goods must be produced within 30 miles of Ludlow. The steering committee may extend this to 50 miles in exceptional circumstances e.g. for produce unavailable within the 30-mile radius. As vacancies arise for a particular type of product priority will be given to producers who are closer to Ludlow.

All food or drink offered for sale must be grown, reared, caught, brewed, pickled, baked, smoked or processed by the stall holder. No ‘bought-in’ produce is allowed.
Primary produce, including livestock, must have been grown or finished on the producers’ land.
Processed foods must have been made in the defined area and use local ingredients wherever possible. In case of competition, priority will be given to those processed products which contain the higher proportion of local ingredients.

Produce which is not eatable or drinkable may be allowed at the discretion of the steering committee. It should be derived from the land and meet the other criteria.

The stall must be attended by someone directly involved in the production process. Producer co-operatives and community groups may take stalls at the discretion of the steering group but must ensure that the stall is attended by representative producers. Each producer represented on the stall must make a separate application and satisfy the other criteria.

All goods offered for sale must be wholesome and of good quality. No genetically modified produce, or goods containing GM ingredients may be sold.

Stall holders must provide written information for customers about their production methods and ingredients.

Stall holders must comply with current Trading Standards, Environmental Health, alcohol licensing and any other relevant requirements.

Producers must maintain public, employee and products liability insurance. Copies of these should be sent to the organisers. The Town Council requires stallholders to carry public liability insurance for £2m.

practical arrangements
Stallholders must apply in writing on the approved form, stating that they agree to sell within the rules of the market. Stallholders should reapply annually.

Stalls will be allocated by the market manager.

Stall holders must be ready to start trading when the market opens at 9.00 a.m. and stay until 2.00 p.m. unless they have the agreement of the market manager for a shorter period.

Stall holders must keep their stalls clean and remove all packaging (for re-use if possible) and rubbish at the end of the market. No rubbish can be left on site.

Stall holders are encouraged to use the ‘Local to Ludlow’ logo and promotional materials on their goods.

The steering group maintains a web-site (www.localtoludlow.org.uk) with maps and details of all producers who sell in the market. Please notify Peter Norman (01584 878 398) of any changes to your entry. You can also send in items for the news page to publicize your product.

The steering group welcomes the involvement of stall-holders in the running of the market. If you have any suggestions or complaints, or would like to come to a planning meeting, please contact Kate Norman (01584 878 398)

Dowloadable stallholder application form

pdf (42k). Downloadable

jpeg (122k). Opens in a new window

Stall holders are encouraged to use the



promotional materials, to supply local shops and to promote such links on their stalls.