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This trademarked logo promotes the wide range of quality food and drink grown, reared, baked, or processed by small-scale producers within 30 miles of Ludlow. The elements of the Local to Ludlow campaign are:

■ Get fresh – a twice-monthly farmers’ market on Castle Square, Ludlow, on the second and fourth Thursday of every month.

■ Fresh look – a printed guide to local products in Ludlow’s shops.

■ Linking land to lunch – guided farm tours to some of our producers’ farms.

■ Local breakfasts – promotion of B & B providers who specialise in locally sourced breakfasts and self-catering establishments who supply locally sourced food.

■ School and community – farm and market visits for primary schools and community groups.

■ Compostable Local to Ludlow bags – strong textile shopping bags made from jute and cornstarch bags to replace plastic.

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